Digital Marketing Introduction
Marketing strategies carried out through digital technology such as the internet, mobile phone, social media, search engines, and other digital channels to reach consumers. Digital Marketing is the most efficient and effective marketing for promoting any activity. Digital Marketing was evolved during the time of Internet Era and grow intensively late 20’s.
Digital Marketing vs Traditional Marketing
Traditional Marketing is carried out through newspapers, magazines, pamphlets, radio, and TVs. It is difficult to target a specific audience through Traditional Marketing. A car company wants to advertise the latest model car then the management allocates a large amount of money in newspapers, magazines, and TVs Ads. Many of the readers or viewers who watch the Car Ads might not be crazy about a car. To reach a wide audience in Traditional Marketing requires more capital to publish Ads in newspapers, TV, and radio. The small and mid-size companies are unaffordable to run Ads as big companies in Traditional Marketing. Instead, they stick in pamphlets and billboards. These are the major drawback of Traditional Marketing.
In Digital Marketing we can run Ads for a target audience which saves a lot of money. Even a small company with less resource can outreach big company in Ads run. We can monitor and track the live performance of Ads. Since Digital Marketing has more conversion rates than traditional, Now big brand companies focus on Digital Marketing. We can track and analyze each digital medium of our Ads performance. The major compliance of Digital Marketing is we start or stop Ads at any time and reschedule the ads for our convenient time. It is possible to run Ads to any part of the world or select particular countries. Nowadays we are living in the Digital environment where Traditional Newspaper, Magazine are converted to Digital papers and e-books. Due to the rise of digital technology, companies who invest heavily in Traditional Marketing shifting towards Digital Marketing. There are several types of Digital Marketing which are listed below
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Mobile Marketing
Digital Trends Info 